ABQ Mom’s Favorite Drugstore Makeup Products


If you don’t have the time or budget to visit specialty makeup stores, raise your hand! Did you raise your hand? If so, you’re in the right place. I’m looking at all of you busy moms out there who are out running errands for everyone else and not thinking about you. Here is a compilation of our team’s favorite drugstore makeup products.

I give you permission to stroll the makeup aisles the next time you are at the pharmacy picking up your kid’s prescription.

Favorite Drugstore Makeup Products


Milani Baked Blush – I love this one for noticeable color. There are a few different shade options that are perfect for all skin tones. The blush is baked on Italian terracotta tiles. How cool is that?

Wet n’ Wild Mega Glo Makeup Sticks (Peach Bums) – The color Peach Bums is the best and a Charlotte Tilbury dupe. Who doesn’t love a good dupe?


Covergirl Easy Breezy Brow Volumizing Setting Gel – Volumize and fill your brows for under $5? Sign me up. The formula used is waterproof, fade-proof, and transfer-proof . . .  exactly what a busy mom needs!

L’Oreal Brown Stylish Shape & Fill – It has a triangular tip for better shaping, outlining, and filling your brows to get a natural look.

NYX Life & Snatch! Brown Tint Pen – One of our team members recommended this product if you want to be fancy by making little hairlike strokes in your brows. I tried it, and this is amazing. I’m a victim of the 2000s eyebrow plucking, and this product makes my brows look full and natural!

Favorite Drugstore Makeup Products

Concealers & Tinted Moisturizers

e.l.f. Hydrating Camo Concealer – A team member’s favorite and cheapest concealer ever! I tried it, and the coverage is out of this world.

Maybelline Fit Me Tinted Moisturizer – Super lightweight and natural. I have dry skin, and this gives me the extra hydration I need throughout the day. I love that there are so many different colors to match your skin tone perfectly.

Wet n’ Wild Bare Focus Tinted Hydrator Skin Veil – Amazing for some light coverage. One of our team members saw it on TikTok and just had to try it. It’s great!

Eye Shadows & Liners

e.l.f. Eye Shadow Sticks – Creamy, long-lasting color!

Maybelline Eyestudio Master Precise Skinny Gel Pencil – A great dark black eyeliner that doesn’t smudge!

Wet n’ Wild MegaLiner Liquid Eyeliner – A team favorite! Many have been using this since middle or high school and prefer it over more expensive brands. For under $5, I would too!

Favorite Drugstore Makeup Products

Face Creams & Lotions

CeraVe Ultra-Light Moisturizing Lotion – I love this for lightweight SPF coverage under makeup. I suffer from eczema on my face that is luckily under control because I rely on these gentle, fragrance-free products.

e.l.f. Holy Hydration! Face Cream – Perfect for any skin type. This is super lightweight. I love putting it on in the morning before makeup application and at night before bed.

Vaseline All-Over Body Balm Stick – So convenient to throw in your purse or diaper bag when you need quick, non-greasy hydration. My kids go 1,000 miles per hour, so a moisturizing stick has been a game changer for fast application. One of our team members loves to apply this to her face before bed or when she’s not wearing makeup.

Face Powders

Covergirl Clean Fresh Powder – Lightweight and perfect for oily gals!

L’Oreal Paris Infallible Pro-Glow Highlighting Face Powder – Long-lasting with a built-in highlighter! However, it is definitely not as lightweight as the Covergirl option.

Favorite Drugstore Makeup Products

Lip Sticks, Tints, and Glosses

Carmex – Use for the most amazing, hydrated lips. Carmex locks in moisture, which is a must for our dry climate. Pro mom tip: get the flavored chapsticks with SPF to share with your kiddos!

e.l.f. Hydrating Core Lip Shine in Ecstatic – The best of both worlds! This is a lip balm that contains a hint of color, which is perfect for an on-the-go mama. The color Ecstatic is a dupe for the super popular Clinique Almost Lipstick in Black Honey.

Maybelline Super Stay Ink Crayon Lipstick – Maybelline seems to dominate the lip world on our team! We can’t get enough of the long-lasting wear. This lipstick doesn’t flake, crumble, or get gross.

Maybelline Super Stay Matte Ink Liquid Lipstick – You’ll get amazing color in a matte finish that literally lasts all day. I have worn this to date nights and never leave marks on my wine glass. I also love that I get zero smudges on my teeth!

Maybelline Super Stay Vinyl Ink – This is transfer-proof, which is helpful when you give your babies a million kisses a day. It doesn’t dry out your lips, and you still have amazing color at the end of the day!


Covergirl Lash Blast Mascara – I’ve been using this mascara since high school (shocking)! Even if I stray and try other brands, I always come back to this one. I have very sensitive eyes and can wear this all day without issues. Thank you, hypoallergenic formula!

L’Oreal Paris Telescopic Original Mascara – This is a loved product on our team. The mascara will give you false lash worthy length and the perfect lash separation. Keep in mind that it is not waterproof though!

L’Oreal Paris Voluminous Lash Paradise Mascara – This is probably the most loved on our team! This mascara will give you all the volume and length you need without clumping.

L’Oreal Paris Voluminous Original Mascara – L’Oreal seems to be winning in the mascara department. You can’t go wrong with any of their options. The company claims you’ll get 5x fuller and thicker lashes with their original voluminous mascara.

Maybelline Lash Sensational Sky High Mascara – You’ll get amazing, lightweight length and definition with this mascara, especially because it has an awesome flexible brush.

Favorite Drugstore Makeup Products


If you’ve never used primer, here are two to give a try. You should apply it to a clean, moisturized face prior to makeup application. The use of primer helps extend the life and look of your makeup throughout the day and adds extra hydration.

e.l.f. Putty Primer

Milani Illuminating Face Primer – Perfect for additional hydration for aging or dry skin.

And we can’t forget . . .

All the other beauty products that our team members can’t live without!

Batiste Dry Shampoo

Ardell Wispies False Eyelashes

Essie Nail Polish

L’Oreal Sublime Bronze Sunless Tanning Water Mousse

Mighty Patches

Favorite Drugstore Makeup Products
Full face of drugstore makeup products listed on this page! (Face Lotion: e.l.f. Holy Hydration!, Concealer: e.l.f. Hydrating Camo Concealer in Medium Neutral, Tinted Moisturizer: Maybelline Fit Me in #310, Blush: Milani Baked Blush in Berry Amore, Brows: NYX Lift & Snatch! Brow Tint Pen in Brunette, Mascara: L’Oreal Paris Voluminous Original, Eyeliner: Wet n’ Wild Liquid Eyeliner (waterproof), and Lips: Maybelline Super Stay Vinyl Ink in Dainty).

The opinions expressed in this post are those of the author. They do not necessarily reflect the official policy or position of ABQ Mom, its executive team, other contributors to the site, its sponsors or partners, or any organizations the aforementioned might be affiliated with.